The truck should pay the person who owns it
ProfitHaul started with a simple question: why do the people who own the trucks keep the least of the money the truck makes?
In 2024, the most recent audited year, the average truckload operation ran at a −2.3% operating margin while non-fuel costs hit the highest level ever recorded. Meanwhile everyone around the truck takes a percentage: the broker's spread, the dispatcher's cut of gross, the factoring fee, the board subscription. The owner-operator carries the truck note, the risk, and the hours, then does the hardest math in the industry in their head, at dawn, between two loads that both look fine.
We think that math is the product. Not another place to find freight: a machine for knowing, before you commit, what a load pays per hour of your one life, and for proving itself against your settlements afterward.
Built on research, and on other people's scar tissue
Before writing a line of product code, we ran a deep, adversarially fact-checked study of this industry: every claim verified by independent checks against primary sources. Two findings shaped everything.
The gap is real
As of mid-2026, no product on the market ranks loads by schedule-aware net earnings per working hour and learns from actuals. Boards match, dispatch apps automate, calculators calculate. Nobody closes the loop. We checked hard, hoping to be wrong.
The graveyard has rules
A generation of freight-tech startups burned a billion dollars learning what not to do: don't build a marketplace against relationship brokers, don't lead with lending money, don't build on scraped data. We wrote those lessons into the company before we wrote the app.
Four rules we won't break
- Your data enters through your hands.No scraping, no borrowed logins, no dark patterns. Photos, forwards, and permissions you can revoke.01
- Green means money you keep.We show net or we show nothing. No gross dressed up as earnings, anywhere in the product.02
- We sell software, not your float.No percentage of your gross, no factoring spread, no interest on your money. A flat price for a sharp tool.03
- The model shows receipts.Predicted vs. actual, on every load, visible to you. If we're wrong, you'll know before we admit it.04
Who this is for
America has roughly 350,000-400,000 owner-operators, and more than nine in ten registered carriers run ten trucks or fewer. That's who we build for: the smallest businesses in the biggest industry, the ones without an analyst in the back office. If that's you, we'd like your help getting this right, and the founding pilot is where that happens.
Help us build the tool you should've had years ago
Twenty-five founding seats. Free, honest, and shaped by the drivers in it.
Join the pilot